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Burgers And Bulldozers: New Franchise Roundup
With lots of new franchise concepts being started every year, it's nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.
The Counter - No, this isn’t just another quick food hamburger joint. Besides serving hamburgers, The Counter has as much in common together with your local McDonalds or Wendy’s because the World Cup has to try and do along with your child’s weekend soccer game. Initial opened in Santa Monica in 2003, this fashionable update to the classic burger joint serves its burgers with any combination of 10 cheeses, 26 toppings, and 17 sauces. Thus, go ahead and order that Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze you mostly wanted.
Since 2003, The Counter has received the sort of press that most corporations will only dream about. Once being listed together of the high 20 burgers within the country by GQ, the holy grail of endorsers, The Oprah Winfrey Show, named it the “Best Burger within the USA.” (An aside on the ability of the O-nod, sales jumped from $forty four,000/mo to $245,000/mo when the endorsement)
With all of this success, The Counter did the sole logical next step and commenced selling franchises in early 2006 with a $40,000 franchise fee and vi% royalty.
Therefore how is it going? The corporate {has already} inked agreements for 60 restaurants in California alone. Next up is enlargement into Florida, New York, Arizona and Nevada followed by the rest of the country. With long range projections of only 400 to 600 units, The Counter is well on its method to franchising stardom.
EQUIPRO - If Santa Monica and The Counter simply seem too stylish and hip, this light equipment repair franchise from Wisconsin surely won’t. EQUIPRO, a subsidiary of Wacker Corporation began providing repair service to the light construction equipment industry in 2003. At the identical time that the light equipment market is growing at nearly 10 % per year, many massive equipment dealers have been cutting short on service support. In response to these trends, EQUIPRO began to create out its network of service centers.
EQUIPRO focuses on providing service for the following manufacturers: ICS, MI-T-M, MK Diamond, Sullair, and Wacker. The franchises also are full-service dealers for Honda, Briggs & Stratton, Robin/Subaru, Wacker and Kohler engines.
For every franchise, the corporate hires a Metro Service Specialist (MSS). The MSS is an employee of EQUIPRO, Inc. hired on behalf of the franchisee to develop service sales and act as a liaison for EQUIPRO’s OEM partners within the native market. The responsibilities of the MSS embody effectively calling on contractor offices and jobsites, equipment and rental dealers, in addition to national accounts to push solutions for equipment repair and parts. In addition, EQUIPRO provides skilled coaching on business operations and technical details both in the classroom and on-site.
Franchising since June 2005, new franchisees will expect to invest between $145,000 and $350,000. EQUIPRO has opened 12 service centers and plans on opening thirty three units by the end of 2006 and a hundred and fifty in the next seven years.
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